We’re provocateurs who
believe in soulful design
Our Design Principles
Provocation
Storytelling
Surfacing Sense Memory
Connection
Collective Mischief
We are highly specialized experiential designers, artists, and provocateurs who have over twenty years experience in hospitality, editorial, experiential design and facilitation. We use our special powers to create experiences that nourish the soul.
Our Founders
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Co-founder
Jahan is a creative dynamo who's worn many hats—music editor, advertising exec, hospitality maven, and entrepreneur—the core of which has been focused on creating meaningful human experiences. As co-founder of Project Inkblot, she partnered with tech companies to advance equity through Inkblot’s design framework and has created and led multimedia, experiential programs for conferences, retreats and residencies. An NYU adjunct professor and accomplished speaker, she has presented at design conferences including HOW Design and DesignTo, and been featured on podcasts such as Design Better. A passionate home cook and lover of hospitality, she credits years of bartending as a crash course in human psychology. A proud native New Yorker, she currently resides in Brooklyn.
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Co-founder
In a world increasingly defined by algorithmic conversations, Boyuan Gao stands as a vibrant counterforce—a master weaver of authentic human experiences. Her distinctive 20-year career odyssey defies conventional boundaries—moving fluidly from youth development to juvenile justice, environmental education and HIV/AIDS advocacy, music journalism and healthcare marketing. Her most impactful work—in program design, tech equity, and strategy consulting—has positioned her at crucial intersections where human dynamism meets systems, touching all walks of life across socioeconomic and cultural boundaries.
As our social engagements grow increasingly flattened by asynchronous exchanges, Boyuan believes in the power of collective mischief and the need to reignite novelty and spontaneity in the ways we connect. This led her to co-found Joyous Rebellion, a meditation on creating transformative, unexpected moments together.